A common tendency in the media is to focus more on who is ahead by how much rather than on substantive differences between the candidates is sometimes called (the)

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Horse race journalism refers to the tendency of the media to focus more on the competitive aspect of politics, such as polling numbers and fundraising, rather than on the policy positions or qualifications of the candidates. This can result in a shallow and superficial coverage of political campaigns, and may lead to a lack of public engagement with the issues that truly matter.

A Common Tendency in the Media Is to Focus More