Mass-membership organizations usually fail to mobilize their full membership in elections because

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Mass-membership organizations often have members with diverse interests and priorities, leading to cross pressures that make it difficult for the organization to mobilize all of its members in support of a particular candidate or issue. This is a common problem in interest group politics. Lack of funds (A), junk mail (C), and voting timeframe (E) can be obstacles to mobilization but are not the primary reason for failure. While some members may be apathetic (D), this is not typically the main reason for failure to mobilize.

Mass-Membership Organizations Usually Fail to Mobilize Their Full Membership in Elections