Television, radio, the Internet, and telephones have

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Television, radio, the Internet, and telephones have made it easier for candidates to communicate directly with voters, thus strengthening the role of candidates in the political process. However, this has also lessened the importance of political parties as intermediaries between candidates and voters. Instead, candidates can now develop their own messaging and use these forms of media to reach voters without relying as heavily on their party affiliation.

Television, Radio, the Internet, and Telephones Have