The Supreme Court in the Leegin Creative Leather Products, Inc.v.PSKS, Inc.case, held that:

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The Supreme Court held that the appropriate standard to judge vertical price restraints is the rule of reason. This means that each case will be evaluated on its own merits, taking into consideration the economic effects of the restraint. The court rejected the per se rule of unlawfulness, which would have automatically considered vertical price restraints as illegal without any analysis of their economic effects. The court did not make any statement about the economic dangers of resale price maintenance or about the anticompetitive effects of vertical agreements setting minimum resale prices.