Ad substantiation, as required by an FTC policy statement, requires a company to survey consumers to test their perception of a product.

Name: Ad substantiation, as required by an FTC policy statement, requires a company to survey consumers to test their perception of a product.
Brand: Quizplus
Rating: 4.8 (49 reviews)

Question

Quizplus · Accepted Answer

Ad substantiation requires a company to have a reasonable basis for advertising claims, which may include scientific evidence or expert opinions, not necessarily consumer surveys.

Ad Substantiation, as Required by an FTC Policy Statement, Requires