The marketing manager's performance evaluation is most fair when based on a denominator level using ________ as it is the principal short-run planning and control tool.
A) practical capacity
B) theoretical capacity
C) master-budget capacity utilization
D) normal capacity utilization

Question

Quizplus · Accepted Answer

The master-budget capacity utilization is the most appropriate denominator level for evaluating a marketing manager's performance because it reflects the expected level of capacity utilization based on the company's budget, making it a principal tool for short-run planning and control. This approach aligns the manager's performance evaluation with the organization's financial planning and operational expectations.

The Marketing Manager's Performance Evaluation Is Most Fair When Based