The behavior that consumers display in searching for,purchasing,using,evaluating,and disposing of products and services that they expect will satisfy their needs is known as ________.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix

Question

Quizplus · Accepted Answer

Consumer behavior refers to the actions and decisions made by individuals and households in the process of buying and using products and services. It encompasses the various stages of the buying process, including pre-purchase research, decision-making, and post-purchase evaluation. Understanding consumer behavior is critical for marketers in developing effective marketing strategies and reaching their target audiences. The other options - production orientation, narrowcasting, positioning, and marketing mix - are all important concepts in marketing, but they do not encompass the full range of consumer behavior.

The Behavior That Consumers Display in Searching For,purchasing,using,evaluating,and Disposing of Products