A ________ is characterized by the gearing up of manufacturing skills in order to expand production.
A) market orientation
B) product orientation
C) sales orientation
D) production orientation
E) marketing concept

Question

Quizplus · Accepted Answer

The description provided in the question suggests that the situation is characterized by an emphasis on production and increasing output, which aligns with a production orientation. A market orientation focuses on understanding and meeting the needs and wants of the customer, while a product orientation prioritizes the quality and features of the product itself. A sales orientation places an emphasis on achieving high revenue through aggressive selling tactics, while the marketing concept combines elements of both a customer and market focus with an emphasis on long-term relationship building.

A ________ Is Characterized by the Gearing Up of Manufacturing