Sophisticated marketers today practice selective relationship building,which can lead to companies rejecting certain types of consumers.

Question

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Selective relationship building involves targeting and building relationships with specific types of consumers who are most likely to be profitable or have a high potential for loyalty. This can lead companies to reject certain types of consumers who do not fit this criteria or who may be deemed unprofitable.

Sophisticated Marketers Today Practice Selective Relationship Building,which Can Lead to Companies