Contemporary Qualitative Consumer Research Grew Out of ________

Contemporary qualitative consumer research grew out of ________

A) the belief that consumers generally select those products and services that give them the highest satisfaction
B) the belief that consumers generally select those products and services that carry the lowest cost
C) the belief that consumers always know what they want
D) the belief that consumers always understand why they do the things they do
E) the rejection of the belief that consumer marketing was simply applied economics