When Henry Ford introduced the Model T,the first affordable,mass-produced car,he stated that consumers "can have a car in any color they want,as long as it is black." Offering the same product to all consumers in this fashion is known as ________.
A) mass marketing
B) behavioral targeting
C) benefit segmentation
D) micro-targeting
E) countersegmentation

Question

Quizplus · Accepted Answer

Mass marketing involves offering the same product or service to all customers in a market. Henry Ford's statement about the Model T demonstrates a classic example of mass marketing, as all consumers were offered the same car model in black. Behavioral targeting, benefit segmentation, micro-targeting, and counter-segmentation all involve a more targeted approach to marketing.

When Henry Ford Introduced the Model T,the First Affordable,mass-Produced Car,he