The fact that salsa outsells ketchup in the southwest,and that Jif peanut butter is preferred in the Midwest over Skippy,is an example of why ________ segmentation is used.
A) demographic
B) geographic
C) psychographic
D) sociocultural
E) use-related

Question

Quizplus · Accepted Answer

The fact that salsa outsells ketchup in the southwest and Jif peanut butter is preferred in the Midwest over Skippy suggests that geographic segmentation is being used. Geographic segmentation divides the market based on geographic criteria such as region, city size, climate, and population density. In this case, the preferences are based on the region of the country, indicating that the market is being segmented geographically.

The Fact That Salsa Outsells Ketchup in the Southwest,and That