Research has shown that 25 to 35 percent of beer drinkers account for more than 70 percent of all beer consumed.This is an example of ________ segmentation.

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This is an example of usage rate segmentation, which divides customers based on how frequently they use a product or service. In this case, the segment of heavy beer drinkers (25-35%) accounts for a disproportionate amount of beer consumption, indicating that they are a distinct segment that may require different marketing strategies compared to casual or non-drinkers.

Research Has Shown That 25 to 35 Percent of Beer