Campbell's Soup has divided the domestic market into more than 20 regions,each with its own sales managers that develop specific advertising and promotional campaigns geared to local market needs and conditions.This is an example of ________.
A) microtargeting
B) mass marketing
C) ideal targeting
D) counter segmentation
E) hyper-segmentation

Question

Quizplus · Accepted Answer

Campbell's Soup is using microtargeting by dividing the domestic market into more than 20 regions and developing specific advertising and promotional campaigns geared to local market needs and conditions. Microtargeting aims to reach a specific audience based on various demographic, geographic, and behavioral factors, and this strategy helps companies to personalize their marketing efforts for different segments of customers.

Campbell's Soup Has Divided the Domestic Market into More Than