Marriott operates 13 lodging brands,such as Fairfield Inn,Residence Inn,and Marriott Resorts.This is an example of Marriott adopting a mass marketing strategy.

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Marriott is actually adopting a multi-brand strategy, in which they have different brands to target different segments of the market. This is the opposite of a mass marketing strategy, which targets a broad market with a standardized product.

Marriott Operates 13 Lodging Brands,such as Fairfield Inn,Residence Inn,and Marriott