A recent study found that individuals who purchase their magazines at newsstands are more active consumers and are more receptive to advertising than consumers who subscribe to the same magazines.Advertisers that segment consumers based on where they purchase their magazines are practicing usage situation segmentation.

Question

Quizplus · Accepted Answer

The statement is true. Usage situation segmentation is a form of market segmentation that divides consumers based on where, when, or how they use a product or service. In this case, consumers who purchase magazines at newsstands are being segmented based on their usage situation, and advertisers can target them with more effective advertising because they are more active and receptive consumers.

A Recent Study Found That Individuals Who Purchase Their Magazines