Consumer innovators tend to be brand loyal.

Name: Consumer innovators tend to be brand loyal.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumer innovators are often characterized by their willingness to try new products and technologies, which means they are less likely to be brand loyal. They are often early adopters of new products and enjoy experimenting with different brands and products, so they are less likely to stick with one particular brand over time.

Consumer Innovators Tend to Be Brand Loyal