The key to a company's survival,profitability and growth in a highly competitive marketplace is to ________.
A) continue to increase quality at the expense of profits
B) continue to identify and satisfy unfulfilled consumer needs better and sooner than the competition
C) sell what it's good at making
D) convince consumers that they should buy more products
E) continually decrease the cost of production

Question

Quizplus · Accepted Answer

By identifying and satisfying unfulfilled consumer needs better and sooner than the competition, a company can gain a competitive edge, increase market share, and ultimately achieve profitability and growth. Continually increasing quality at the expense of profits or decreasing the cost of production may not necessarily lead to meeting consumer needs and may not be sustainable in the long run. Selling what a company is good at making or convincing consumers to buy more products may not necessarily align with consumer needs or wants.

The Key to a Company's Survival,profitability and Growth in a Highly