Hedonic product features,or those that are purely pleasure-seeking,tend to evoke feelings of delight,rather than mere satisfaction,and fulfill consumers' ________ goals.
A) avoidance
B) promotion
C) prevention
D) negative
E) declining

Question

Quizplus · Accepted Answer

Promotion goals focus on seeking pleasure and achieving positive outcomes, which aligns with the hedonic nature of the product features described in the question. Option A (avoidance goals) and option C (prevention goals) both focus on avoiding negative outcomes rather than seeking pleasure, so they are not relevant. Option D (negative goals) is not a commonly recognized concept in goal theory, and option E (declining goals) is not relevant to the question.

Hedonic Product Features,or Those That Are Purely Pleasure-Seeking,tend to Evoke