$\text{PARTY BEER MINI CASE:}$ Party Beverages brews beer and specifically targets its products to college students and young professionals. Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party."
-In the PARTY BEER MINI CASE, Party Beverages' advertisements suggest that Party Beer will satisfy which element of the trio of basic needs?
A) power
B) self-actualization
C) affection
D) affiliation
E) achievement

Question

Quizplus · Accepted Answer

Party Beverages' advertisements suggest that drinking their beer is part of a social experience, which aligns with the need for affiliation – the desire to belong, feel accepted and connected with others. The advertisements show a group of people having fun together, implying that drinking Party Beer is a way to connect with others and be part of the group.

PARTY BEER MINI CASE:\text{PARTY BEER MINI CASE:}PARTY BEER MINI CASE: Party Beverages Brews Beer and Specifically Targets Its Products to Targets

$\text{PARTY BEER MINI CASE:}$ Party Beverages Brews Beer and Specifically Targets Its Products to Targets