Neo-Freudian theorists believe that ________.
A) consumption situations are extensions of the consumer's personality
B) human drives are largely unconscious
C) social relationships are fundamental to the formation and development of personality
D) consumers are primarily unaware of their true reasons for making decisions
E) consumer purchases are a reflection of an individual's personality

Question

Quizplus · Accepted Answer

Neo-Freudian theorists emphasize the importance of social relationships and their impact on personality development, diverging from Freud's focus on unconscious drives.

Neo-Freudian Theorists Believe That ________