Consumer research using Karen Horney's CAD theory found that ________ personalities were less likely to be brand loyal and more likely to try different brands.
A) submissive
B) aggressive
C) detached
D) compliant
E) subversive

Question

Quizplus · Accepted Answer

Detached personalities, according to Karen Horney's CAD theory, tend to be more independent and less tied to group norms or expectations, which translates into a greater likelihood of trying different brands rather than sticking to one out of loyalty.

Consumer Research Using Karen Horney's CAD Theory Found That ________