FURNITURE MINI CASE: Andrews Mountain Furniture is a manufacturer of home furnishings in eastern North Carolina. Andrews has been in business for 150 years and its advertising emphasizes the company's long history of production and sales in the United States. It also encourages cross-generational brand loyalty within families by suggesting to adults should buy the same furniture that their parents had in their homes.
-In the FURNITURE MINI CASE,Andrews Mountain's advertisements are dominated by pictures of the furniture,and attempt to convey a feeling for its quality and style through these photographs.This is in an attempt to appeal to ________

Question

Quizplus · Accepted Answer

Andrews Mountain's use of photographs to convey the style and quality of their furniture suggests that their advertising is targeting consumers who are visually oriented and prefer to see the product before making a purchase decision. This is consistent with the characteristics of visualizers, who tend to rely on visual cues and demonstrations to process information and make decisions.

FURNITURE MINI CASE: Andrews Mountain Furniture Is a Manufacturer of Home