Consumers who have strong links to particular brands see such brands as representing an aspect of themselves.

Name: Consumers who have strong links to particular brands see such brands as representing an aspect of themselves.
Brand: Quizplus
Rating: 4.7 (27 reviews)

Question

Quizplus · Accepted Answer

Consumers often develop strong attachments to certain brands because they perceive those brands as a reflection of their own identity, values, or aspirations, leading them to view the brands as an extension of themselves.

Consumers Who Have Strong Links to Particular Brands See Such