The expected self and the "ought-to" self provide consumers with a realistic opportunity to change the self,and thus are valuable to marketers as a guide to designing and promoting products.

Question

Quizplus · Accepted Answer

The expected self and ought-to self are valuable to marketers because they provide insight into a consumer's aspirations and goals, allowing marketers to design products that align with those aspirations and goals. By promoting products that help consumers achieve their desired selves, marketers can increase the likelihood of consumers making a purchase. Therefore, statement A is true.

The Expected Self and the "Ought-To" Self Provide Consumers with a Realistic