Garden Masters offers a 30-day money-back guarantee to reduce the perceived risk of purchasing a new lawn mower.This is an example of ________.

Question

Quizplus · Accepted Answer

Garden Masters is using satisfaction-based pricing by offering a 30-day money-back guarantee, which assures customers that if they are not satisfied with the lawn mower, they can return it within 30 days and get their money back. This strategy reduces the perceived risk of purchasing the product and increases customer satisfaction, making them more likely to make a purchase.

Garden Masters Offers a 30-Day Money-Back Guarantee to Reduce the Perceived