SAUCE MINI CASE: In 2008, Ragu launched an assortment of its commercially successful sauces in microwavable pouches and promoted them as a way for busy moms to serve a healthful, fast, home-cooked meal to their children while minimizing the mess of cooking by eliminating the need for a second pot to heat the pasta sauce. The pouches held fewer servings of sauce and were slightly more expensive per ounce than the traditional jars that made up their sauce line.
-In the SAUCE MINI CASE,Ragu chose to launch some of its most successful flavors in the new pouch packaging format in order to take advantage of ________ to gain quick customer acceptance of the new format.

Question

Quizplus · Accepted Answer

The halo effect refers to the tendency of consumers to form an overall positive impression of a brand based on one or a few positive traits or aspects. Ragu likely chose to launch its successful flavors in the new pouch packaging format in order to take advantage of this effect and quickly gain customer acceptance of the new format. Even though the pouches held fewer servings of sauce and were slightly more expensive per ounce, consumers may have viewed the new format favorably due to their positive perception of Ragu's traditional jarred sauces.

SAUCE MINI CASE: in 2008, Ragu Launched an Assortment of Its