SAUCE MINI CASE: In 2008, Ragu launched an assortment of its commercially successful sauces in microwavable pouches and promoted them as a way for busy moms to serve a healthful, fast, home-cooked meal to their children while minimizing the mess of cooking by eliminating the need for a second pot to heat the pasta sauce. The pouches held fewer servings of sauce and were slightly more expensive per ounce than the traditional jars that made up their sauce line.
-In the SAUCE MINI CASE,if consumers fail to notice the price difference between the pouch and jar formats of Ragu sauces,the price discrepancy is said to fall below consumers' ________.
A) differential threshold
B) absolute threshold
C) perceived risk
D) sensory reception
E) subliminal level

Question

Quizplus · Accepted Answer

The differential threshold is the minimum difference in price that consumers are able to notice between two similar products. In this case, if consumers do not notice the price difference between the pouch and jar formats, it means that the price discrepancy is below their differential threshold.

SAUCE MINI CASE: in 2008, Ragu Launched an Assortment of Its