Purchase loyalty leads to a higher market share,and attitudinal loyalty often enables marketers to charge a higher price for the brand relative to the competition.Identify and discuss the three groups of drivers of consumer loyalty,and the four types of loyalty that these influences produce.

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The Answer of Purchase loyalty leads to a higher market share,and attitudinal loyalty often enables marketers to charge a higher price for the brand relative to the competition.Identify and discuss the three groups of drivers of consumer loyalty,and the four types of loyalty that these influences produce.

Purchase Loyalty Leads to a Higher Market Share,and Attitudinal Loyalty