According to the ________, to understand consumers' intentions we also need to measure the subjective norms that influence an individual's intention to act.
A) theory of reasoned action model
B) trying-to-consume model
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Question

Quizplus · Accepted Answer

The Theory of Reasoned Action Model posits that an individual's behavior is determined by their intention to perform the behavior, which is influenced by their attitude towards the behavior and the subjective norms surrounding it. This means understanding consumers' intentions requires measuring both their attitudes and the subjective norms that influence them.

According to the ________, to Understand Consumers' Intentions We Also