The affective component of the tricomponent attitude model is treated by consumer researchers as capturing an individual's direct or global assessment of the attitude object.

Question

Quizplus · Accepted Answer

This is true. The affective component of the tricomponent attitude model encompasses an individual's emotional response or overall evaluation of an attitude object. It is one of the three components, along with the cognitive and behavioral components, that together make up an individual's attitude towards a particular object or idea.

The Affective Component of the Tricomponent Attitude Model Is Treated