FOOT CREAM MINI CASE: Athlete's Aid is a foot cream designed to prevent athlete's foot with once-daily application after showering. Athlete's Aid advertising features Tom Brown, a well known football player, giving a testimonial on how effectively Athlete's Aid prevents athletes foot and the terrible foot smell associated with it. These television ads are placed at the end of the advertising series immediately before kick-off in a number of important games during the football season, with the ad repeated during the rest of the game.
-In the FOOT CREAM MINI CASE, Athlete's Aid's placement of advertisements at the end of an advertising series is an attempt to take advantage of ________.

Question

Quizplus · Accepted Answer

Recency effects refer to the tendency of people to remember the most recently presented items or experiences. Placing the advertisement at the end of an advertising series, just before the kick-off, aims to ensure that the message is the last thing viewers see and remember before the game starts.

FOOT CREAM MINI CASE: Athlete's Aid Is a Foot Cream