________ involves the transfer of product loyalties or brand preferences from one generation to another.
A) Intergenerational brand transfer
B) Peer socialization
C) Consumer socialization
D) Shared shopping experience
E) Family member socialization

Question

Quizplus · Accepted Answer

Intergenerational brand transfer involves the transfer of product loyalties or brand preferences from one generation to another. The other answer choices refer to different concepts, such as the influence of peers or family members on consumer behavior.

________ Involves the Transfer of Product Loyalties or Brand Preferences