Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up.This is an example of ________.

Name: Gloria buys Crest toothpaste because her mother always bought Crest for her family when she was growing up.This is an example of ________.
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Intergenerational brand transfer refers to the phenomenon where brand preferences are passed down from one generation to another, as seen in Gloria's choice influenced by her mother's preference.

Gloria Buys Crest Toothpaste Because Her Mother Always Bought Crest