________ is the process by which consumers endeavor to increase their social standing through conspicuous consumption and possessions.
A) Status consumption
B) Affluent consumption
C) Upward comparison
D) Social stratification
E) Social comparison

Question

Quizplus · Accepted Answer

Status consumption is the process of purchasing and consuming products and services in order to enhance one's social status or standing in society. This can include conspicuous consumption, which involves buying and displaying high-end luxury goods and possessions as a way of demonstrating one's wealth and social position. Affluent consumption is a similar concept but refers specifically to the consumption patterns of the wealthy, while upward comparison and social stratification are broader social concepts that may relate to status consumption but do not specifically refer to this process. Social comparison is a more general concept that refers to the tendency of people to compare themselves to others in various domains of life, including consumption.

________ Is the Process by Which Consumers Endeavor to Increase