SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union.He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan.
-In the SMITH MINI CASE,which of the following is most likely to describe Nathan?
A) Nathan is likely to shop at Neiman Marcus.
B) Nathan prefers sleek clothing with a subtle look.
C) Nathan is a good target for licensed goods.
D) Nathan is likely to end up in the upper-middle class.
E) Nathan probably watches less television per day than more affluent consumers.
Correct Answer:
Verified
Q55: _ is a weighted measure of occupation,
Q56: The underlying rationale for _ is that
Q57: To reach a desired target market,marketers match
Q60: Downscale consumers are more brand loyal than
Q63: Shared shopping experiences give children the opportunity
Q64: Marketers frequently target parents looking for assistance
Q66: The incidence of extended family households has
Q72: The family commonly provides the opportunity for
Q74: WATCH MINI CASE: Bob is interviewing for
Q79: Most adolescents and teens prefer to look
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents