GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,SuperMart is trying to draw Hispanic consumers away from ________,more traditional Hispanic grocery shopping venues.

Question

Quizplus · Accepted Answer

Bodegas are small, independent grocery stores that typically cater to Hispanic communities. By stocking authentic Hispanic ingredients and hiring bilingual staff, SuperMart is directly targeting these types of stores and trying to lure Hispanic customers away from them. The other options (B) tendencias, (C) haciendas, (D) casas comerciales, and (E) revueltas are not typically associated with grocery shopping venues and are not relevant to the context of the mini case.

GROCERY STORE MINI CASE: SuperMart Groceries Is Interested in Drawing