SMITH MINI CASE: Carl Smith is a 37 year-old, Baptist, African American living in Louisiana.He frequently shops at Pinkerton's for items like toothpaste and hair-care products.Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers.Carl recently received direct-mail advertising from a Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE,Pinkerton's direct-mail advertisement is targeting Carl based on Carl's ________ subculture membership.
A) racial
B) religious
C) ethnic
D) gender
E) age

Question

Quizplus · Accepted Answer

The mini case states that Carl is a Baptist, and Pinkerton's is targeting him with their direct-mail advertisement based on his religious subculture membership. Therefore, the best choice is B) religious.

SMITH MINI CASE: Carl Smith Is a 37 Year-Old, Baptist