Younger age groups tend to be more store-loyal than older shoppers.

Name: Younger age groups tend to be more store-loyal than older shoppers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

According to a study by McKinsey & Company, younger shoppers tend to be less store-loyal than older generations. This is largely due to the rise of online shopping and the ability to easily compare prices and products. Younger shoppers also tend to prioritize convenience and experience over brand loyalty.

Younger Age Groups Tend to Be More Store-Loyal Than Older