The Chevrolet Nova did not sell well in Latin America because the Spanish word Nova means "it doesn't run." This is an example of failure due to which of the following of the three P's?

Name: The Chevrolet Nova did not sell well in Latin America because the Spanish word Nova means "it doesn't run." This is an example of failure due to which of the following of the three P's?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The failure is due to a product-related issue - the name of the product translated poorly in the Latin American market.

The Chevrolet Nova Did Not Sell Well in Latin America