Local adaptation of marketing material involves no more than translating Web pages into the local language.

Question

Quizplus · Accepted Answer

Local adaptation of marketing material involves more than just translating Web pages into the local language. It involves taking into account cultural nuances, local customs, and market preferences to effectively appeal to the target audience in the specific locality. This may include changing product names, adjusting images and graphics, and adapting messaging to resonate with local consumers.

Local Adaptation of Marketing Material Involves No More Than Translating