Product standardization appears to be most successful for high-involvement products that approach either end of the high-tech/high-touch continuum.

Question

Quizplus · Accepted Answer

Standardization is most successful for products that are high-involvement and either highly technical or highly personal in nature. In these cases, consumers are more likely to value consistency and reliability in the product, and standardization can help meet those expectations.

Product Standardization Appears to Be Most Successful for High-Involvement Products