TABLE MINI CASE: Cynthia recently saw a new coffee table being offered by a popular furniture designer. She thinks the table would go nicely in her living room.Her friend, Steve, has very tasteful furniture in his home and seems to know quite a bit about furniture, so Cynthia asks Steve for advice about whether the coffee table would match the other design elements in her living room.Cynthia spends about three weeks thinking about it before she makes the decision to buy the table.
-In the TABLE MINI CASE,when Cynthia first sees the new coffee table,she is at the ________ stage of the adoption process.

Question

Quizplus · Accepted Answer

When Cynthia first sees the new coffee table, she is becoming aware of it. The awareness stage is the initial stage in the adoption process where a consumer becomes aware of a new product or service.

TABLE MINI CASE: Cynthia Recently Saw a New Coffee Table