In cases of ________, the consumer needs a great deal of information to establish a set of criteria on which to judge specific brands and a correspondingly large amount of information concerning each of the brands to be considered.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Question

Quizplus · Accepted Answer

Extensive problem solving occurs when consumers are faced with making a decision about a product or service that is unfamiliar to them and where there is a significant difference between the brands available. This situation requires a high level of information gathering and evaluation to make an informed decision.

In Cases of ________, the Consumer Needs a Great Deal