In cases of ________, consumers have experience with the product category and a well-established set of criteria with which to evaluate the brands they are considering.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Question

Quizplus · Accepted Answer

Routinized response behavior occurs when consumers have experience with a product category and possess a well-established set of criteria for evaluating the brands they consider. This leads to habitual purchasing decisions without much thought or research.

In Cases of ________, Consumers Have Experience with the Product