Maria needs a new pair of jeans. She knows that pants from American Eagle, in size 10, tend to fit her very well in the waist and hips and are long enough, so she goes to American Eagle and picks up a pair. Maria's is a case of ________.
A) extensive problem solving
B) economic problem solving
C) limited problem solving
D) passive problem solving
E) routinized response behavior

Question

Quizplus · Accepted Answer

Maria's decision-making process is an example of routinized response behavior, which occurs when a consumer regularly buys a product and is familiar with the brand or product, leading to a quick purchase decision without much thought or research.

Maria Needs a New Pair of Jeans