Within the context of the model of consumer decision making,the ________ includes the unwritten codes of conduct that indicate which consumption behavior should be considered "right" or "wrong."
A) marketing mix
B) output
C) decision
D) input
E) sociocultural environment

Question

Quizplus · Accepted Answer

The sociocultural environment includes the unwritten rules and morals that guide consumption behaviors. This environment encompasses social norms, values, customs, and expectations that vary across cultures and impact what is considered acceptable or unacceptable behavior in consumption. The other options, such as marketing mix, output, and decision, do not specifically refer to this aspect of consumer decision making.

Within the Context of the Model of Consumer Decision Making,the