The ________ consists of brands the consumer excludes from the purchase consideration because they are felt to be unacceptable.
A) inert set
B) inept set
C) emotional set
D) independent set
E) evoked set

Question

Quizplus · Accepted Answer

The inept set refers to the group of brands that a consumer specifically excludes from consideration for purchase due to them being deemed unacceptable or unsatisfactory.

The ________ Consists of Brands the Consumer Excludes from the Purchase