COLLEGE MINI CASE: Evelyn is a high-school senior from Philadelphia looking to apply to colleges.She has decided to apply to the University of Pennsylvania, Cornell, and Princeton.She chose not to apply to Brown, Dartmouth, or Yale because she considers them to be too far away from home.A college counselor had suggested to her that Columbia has a comparable reputation to the schools Evelyn was considering, but Evelyn didn't perceive Columbia as having any particular advantage over the schools to which she had already decided to apply.She is eventually accepted to, and decides to attend Cornell University.Upon arriving on campus, Evelyn immediately notices a deliberate effort on the part of the college to make new students not only feel at home, but that they have absolutely made the right decision in attending Cornell.
-In the COLLEGE MINI CASE,Evenlyn's college counselor is a(n)________ source of prepurchase information.

Question

Quizplus · Accepted Answer

A personal source of prepurchase information is someone who is known personally to the individual seeking the information, such as a friend, family member, or in this case, a college counselor. Evelyn and her college counselor would have had a one-on-one relationship that allowed for personalized advice and recommendations based on her specific needs and preferences, making the counselor a personal source of prepurchase information.

COLLEGE MINI CASE: Evelyn Is a High-School Senior from Philadelphia