GIFT MINI CASE: Winston needs to buy his girlfriend, Vanessa, a gift for her birthday.He knows she will expect the "perfect" gift.He feels like boyfriends are "supposed" to get their girlfriends jewelry or perfume.His older sister recommends a necklace or earrings. While he's at the jewelry store, he also buys a watch for himself, rationalizing that he hardly ever buys stuff for himself and he "deserves it."
-In the GIFT MINI CASE,Winston's sister represents a(n)________ source of prepurchase information.

Question

Quizplus · Accepted Answer

Winston's sister is a personal source of information because she is someone he personally knows and trusts to provide him with advice on what gift to buy his girlfriend.

GIFT MINI CASE: Winston Needs to Buy His Girlfriend, Vanessa